Americas convention

Creative Direction • Environmental Design • Campaign Systems • Motion Direction • Team Leadership • Event Branding

Led the creative direction and execution for Unicity’s Americas Convention, developing a large-scale visual system across stage design, motion graphics, environmental branding, digital campaigns, social media, print collateral, and live event experiences.

The challenge was creating a cohesive brand presence that could scale across hundreds of touchpoints while maintaining clarity, energy, and consistency for a high-volume international audience. I worked across multiple teams and production partners to ensure the creative vision translated seamlessly from concept through on-site execution.

The final experience unified product storytelling, distributor engagement, and event branding into a system designed to feel immersive, elevated, and operationally scalable under extremely compressed timelines.

Director of experiential marketing: Biani Gonzalez
Event producer: Dallin Hughes
Production company: Cornerstone
Photographer: Denisse Springer

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